How is an advertisement created? Describe the process.
Answers
If you want to learn how to make your own advertisement, you are in the right place.
Because in this article, however, although dedicated to those who are just grasping the surface of this industry, may also help skilled marketers better organize themselves. How?
Well, let’s get right to the subject and analyze the most important steps of the process involved in creating an advertisement.
What is an advertisement?
Let’s take a short quiz. Look at these visuals and tell me which one is an advertisement?The right answer: all of them are a type of advertisement.
We already showed you a few advertisement ideas you can get your inspiration for your next campaign.
But what exactly defines an advertisement?
According to Wikipedia, an advertisement:
“…is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea”.
Business Dictionary comes with a similar but more diverse definition. According to them, advertising refers to
“Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet”.
There are many types of ads, each of them specific to a specific campaign or, a specific part of a campaign.
The process of creating an Advertisement
Explanation:
Advertisement refers to any non personal public communication about any product or service. It is designed in a manner so as to inform, motivate the potential customers. Any advertisement is so designed in an attractive manner and is shown again and again so that it is easily retained and memorized by the targeted customers.
Steps in advertisement are the following:
1. The SWOT (is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning) analysis of the product and the company .
2. Set up your main objectives
3. Research the market, the competition, your audience
4. Identify your target audience
5. Select your channels
6. Brainstorm for fresh ideas
7. The design process
8. Deliver your advertisements
9. Quantifying and analyzing the results