How is animation an effective mode of communication?
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Animation has been used in the field of development communication since the
1960s, in part due to its ability to engage audiences, convey complex ideas, and
address sensitive issues (Carnegie). Development communication is a process for
dialogue and knowledge sharing using a range of communication tools, including
animation, with the aim of empowering individuals and communities to improve
their lives (UNICEF). Individuals and communities targeted by development
communication programs have also contributed to the creation of animated works
through participatory communication processes. However there is limited available
documentation of models and approaches used by animators to co-create animated
works with communities. This research project aims to bridge this gap by exploring
participatory communication approaches (processes in which community members
are involved in writing, reviewing, directing, or producing animated work) used by
animators and social change organisations. This research examines animations
produced for information dissemination and advocacy purposes, as well as
animations that have been co-created for cultural and artistic purposes.
This research project has adopted a practice-led approach, in order to capture and
share the experiences of animators and development practitioners. A small sample
of animators and development practitioners were video interviewed in order to
document their experiences in co-creating animations and to investigate successful
models and techniques, as well as challenges and lessons learned. A literature
review was also undertaken to situate the video interviews in academic and practice-
based research on the use of animation, digital media, and storytelling in
development communication and participatory communication practice.
HERE IS UR ANSWER______
Animation has been used in the field of development communication since the
1960s, in part due to its ability to engage audiences, convey complex ideas, and
address sensitive issues (Carnegie). Development communication is a process for
dialogue and knowledge sharing using a range of communication tools, including
animation, with the aim of empowering individuals and communities to improve
their lives (UNICEF). Individuals and communities targeted by development
communication programs have also contributed to the creation of animated works
through participatory communication processes. However there is limited available
documentation of models and approaches used by animators to co-create animated
works with communities. This research project aims to bridge this gap by exploring
participatory communication approaches (processes in which community members
are involved in writing, reviewing, directing, or producing animated work) used by
animators and social change organisations. This research examines animations
produced for information dissemination and advocacy purposes, as well as
animations that have been co-created for cultural and artistic purposes.
This research project has adopted a practice-led approach, in order to capture and
share the experiences of animators and development practitioners. A small sample
of animators and development practitioners were video interviewed in order to
document their experiences in co-creating animations and to investigate successful
models and techniques, as well as challenges and lessons learned. A literature
review was also undertaken to situate the video interviews in academic and practice-
based research on the use of animation, digital media, and storytelling in
development communication and participatory communication practice.
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Animation has the ability to keep people engaged and is able to convey difficult ideas and communicate through the mode of graphics and animated media. Animation keeps the interest of the people alive since it is able to connect with people through emotions and ideas in a manner that they are able to understand and perceive the content.
Explanation:
- The process of using Animation in a presentation makes it more viable and a dynamic process that is able to give more information that people would remember.
- The method animation with emotions and sounds helps in emphasizing the points and it helps in connecting with people all over the world through various movies and signs.
Learn more about Animation
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