How is impact of globalization visible on consumers? explain it
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Globalization and accompanying changes and trends are visible in the sphere of consumption mainly through initiating new forms of consumption and consumption behaviours, creating new products, new sales places and new needs, changing the ways of consumption, trends and lifestyles, increasing in consumer activity on the .
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Across the studies covered by papers it was found that the impact of globalization on the food behaviour of consumers is visible in such behaviour as buying food in supermarkets, eating in fast food restaurants, looking for both comfort in eating and unique experiences.
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