How is individual demand is different from market demand
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Factors Influencing Demand
Individual demand is influenced by an individual's age, sex, income, habits, expectations and the prices of competing goods in the marketplace. Market demand is influenced by the same factors, but on a broader scale—the taste, habits and expectations of a community and so on.
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While the term is somewhat vague, individual demand can be represented by the point of view of one person, a single family, or a single household. Market demand provides the total quantity demanded by all consumers. In other words, it represents the aggregate of all individual demands.
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