how is mass culture utilised by power groups in the East and West?
Answers
Answer:
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media.[1][2][3] The term alludes to the overall impact and intellectual guidance exerted by the media (primarily TV, but also the press, radio and cinema), not only on public opinion but also on tastes and values.
The alternative term mass culture conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century.[4] The expression media culture, on the other hand, conveys the idea that such culture is the product of the mass media. Another alternative term for media culture is "image culture."[1][2]
Media culture, with its declinations of advertising and public relations, is often considered as a system centered on the manipulation of the mass of society.[5] Corporate media "are used primarily to represent and reproduce dominant ideologies."[6] Prominent in the development of this perspective has been the work of Theodor Adorno since the 1940s.[5] Media culture is associated with consumerism, and in this sense called alternatively "consumer culture."[1][3]
Answer:
Mass culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by the media (primarily TV, but also the press, radio and cinema), not only on public opinion but also on tastes and values.
Explanation:
Mass culture (also called popular culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular artor mass art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving force behind popular culture is the mass appeal, and it is produced by what cultural analyst Theodor Adorno refers to as the "culture industry". Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics.However, there are various ways to define pop culture.Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across different contexts. It is generally viewed in contrast to other forms of culture such as folk cults, working-class culture, or high culture, and also through different academic perspectives such as psychoanalysis, structuralism, postmodernism, and more. The common pop-culture categories are: entertainment (such as film, music, televisionand video games), sports, news (as in people/places in the news), politics, fashion, technology, and slang.
For more such information:https://brainly.in/question/12946770?
#SPJ5