Question

How is media controlled by rulers

Answer 1

"Media is rapidly changing form and function, forcing political leaders to quickly adapt their media use and information control strategies to the modern information environment"

Answer 2

I think that there is paid media that is working on creating good image of a particular community.

for example if some politicians want to promote their party and their work they will offer good money to some news channel who will promote their party on their channel and ask for huge money for that.

Hope this helps! Cheers!!