How is publicity different from advertising?
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Advertising is paid form of ideas, goods and services while publicity is not paid by the sponsor. Publicity is earned and has far more credibility than advertising.
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Explanation:
Advertising is a sponsored promotion done for the purpose of selling the product
- whereas publicity is a free activity aiming at spreading information or news.
- When advertising is a strategy belonging to the promotion mix, publicity can be seen as a part of public relations.
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