Question

How is segmentation done by a firm ?
What are the basis of segmentation ?​

Answer 1

Answer:

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be segmented in a variety of ways depending on the marketer's overall objectives and product and service offerings.

Bases of Market Segmentation. Segmenting is dividing a group into subgroups according to some set 'basis'. These bases range from age, gender, etc. to psychographic factors like attitude, interest, values, etc.