How is the media influenced by values and norms of society?
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Media has the power to influence individual beliefs, attitudes, and behaviors. ... In the social effect, the information creates common knowledge of a norm and enhances social coordination as individuals more readily accept the information if they believe others have also accepted it.
The media can manipulate, influence, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; mentally, physically and emotionally. Controversial stories are reported and printed with no reliance of it being fact or not.
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