How is the Morden concept of marketing different from the traditional concept
Answers
Explanation:
A. Traditional Marketing Concept
Traditional marketing concept focuses on products only and it aims in production and marketing of products and gaining more profit. Traditional marketing is profit oriented.
Most commonly used traditional marketing strategies are
Business cards
TV and Radio ads
Billboards and signage
Flyers and brochures
Telephone marketing
Advantages
1.Opportunity for powerful creative efforts
2.Easy to understand
3.Easier reach to local target audience.
Disadvantages
1.Little interaction
2.Targeted customer is minimal
B.Modern Marketing Concept
modern marketing is more customer-oriented. Businesses that adopt a modern strategy always put their consumers’ satisfaction above all else, so they’re able to address their audience’s unique wants and needs.
Most commonly used modern marketing strategies are
Internet ads
E mail marketing
E commerce website
Advantages
1.Higher risk of investment.
2.Cost effective.
Disadvantages
1.Requires technical skill to be active in digital.
2.marketing and in use of internet.
3.More costly in implementing
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