How IT is useful in Printing and Publication
Answers
Answer:
Qb. Does the intermolecular attraction between particles increase or decrease ?.
Explanation:
1.Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketingmaterials are useful for a single purpose, the benefits of print media extend farther than most people think.
2. PRINT IS CREDIBLE
Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print media requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
3. PRINT ESTABLISHES YOUR BRAND
Marketers know the significance of having a well recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.
4. PRINT HELPS YOU REACH YOUR TARGET MARKET
The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.
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5. PRINT IS MORE ENGAGING
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.