how many product a company sells compared to how many similar products other companies sell
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Depth of a product mix means the total number of variations for each product a company offers within. There may be different variations in the product e.g., size, flavor, taste, and many other characteristics.
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The market share is calculated by dividing the volume of goods sold by a particular firm by the total number of units in the market.
A product range (or product line) is a group of products (mobile phones, laptops, microwaves, etc.) that have these similar characteristics: are closely related in form and/or function. are similarly priced.
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