How market management adds in promoting the awareness about products and services among the people.
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Answer:
Let me rephrase to see if I’m answering the right question: How does market management [product marketing] aid [help] in promoting awareness about products among the people [buyers and users]?
As my colleagues like to say, product management gets the product ON the shelves; product marketing gets the product OFF the shelves. If we’ve done product management right, we have a product people want; product marketing tells your product story to the market.
Examine the buyer’s journey, from the time they start evaluating products to the the time they purchase. Interview some buyers and sales people to understand what questions need to be answered to continue moving forward in their purchase decision.
In your own purchase behavior, how often do you put a decision on hold? For what reasons? When buying a tech product, I want to know what is included and how the interfaces work. When buyer from a new vendor, I want to know their return policy. I’m likely to read feedback from other buyers to see if the manufacturer has oversold the products abilities.
For example, I recently bought a new webcam. And I’m basically pleased with it. But one of the cables is hardwired in the camera’s base and the base cannot be put on a tripod. Neither of these issues is a deal-killer but neither was explained on the manufacturer’s web site. Taking this into consideration, I expect product marketing to anticipate the questions that stall the buying process such as FAQs, downloadable documentation, and detailed screen shots or photos.
Product marketing identifies problems in the buyer’s journey. They seek advice from marketing communications on how best to solve the problem.
To aid in promoting your product or service, understand the problems in the buyer’s journey and work with sales and marketing to solve them. That’s product marketing.
Explanation:
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