How mass media effect the personality development?
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It is said that a person's perception of reality is a result of his beliefs. In modern society, a lot of those beliefs are in some ways formed through the media. It is hence useful to look at what the media presents, how it does so, and what are the factors affecting it. The media known as the fourth pillar of democracy has a huge impact on society. Media is such a powerful tool that it literally governs the direction of our actions today. The media today is responsible for body image, and self-worth, and this is where we see several teenagers suffer from inferiority complex, thus resorting to unhealthy eating habits and weight loss. We live in a society that depends on information and communication to function and do our daily activities.It is the propeller as well as the direction provider of the society. Media is said to have the power to form and alter opinion.
Many studies have been conducted to find out how much media influences our mind and they have all showed that media in one way or another affects our personality. Several decades of research have focused on the relative impact of violent media (definitions of which vary widely), including television, video games, movies, and music on aggressive behavior in both children and adults. And they show a number of unnatural side effects of exposure to different kinds of media, like it has been observed that people incorporate a behavior they have seen on the media. Media also affects the personality of people in many other ways research shows that long term exposure to media creates insensitivity in the person and they are less affected by an incident that in the past may have greatly affected them, like long term exposure to violence on the media makes a person treat violence in real life as a trivial matter also resistivity to the fight or flight response has been observed in people who have experienced it many times while watching television. Some portrayals are presented so often we can no longer treat them with wonder and awe. Things that used to horrify or upset us no longer do. Long term exposure to violence can lead to a lack of remorse. High levels of watching media leaves no time for reflection. A British psychology professor proposed a theory that human brains are genetically designed to enjoy watching television. Geoffrey Beattie of Manchester University says that television is such an effective medium because it provides form of communication firmly imbedded in our evolutionary past; a brain has after all clearly evolved to deal with speech in the context of the spontaneous images created by human hand.
Many studies have been conducted to find out how much media influences our mind and they have all showed that media in one way or another affects our personality. Several decades of research have focused on the relative impact of violent media (definitions of which vary widely), including television, video games, movies, and music on aggressive behavior in both children and adults. And they show a number of unnatural side effects of exposure to different kinds of media, like it has been observed that people incorporate a behavior they have seen on the media. Media also affects the personality of people in many other ways research shows that long term exposure to media creates insensitivity in the person and they are less affected by an incident that in the past may have greatly affected them, like long term exposure to violence on the media makes a person treat violence in real life as a trivial matter also resistivity to the fight or flight response has been observed in people who have experienced it many times while watching television. Some portrayals are presented so often we can no longer treat them with wonder and awe. Things that used to horrify or upset us no longer do. Long term exposure to violence can lead to a lack of remorse. High levels of watching media leaves no time for reflection. A British psychology professor proposed a theory that human brains are genetically designed to enjoy watching television. Geoffrey Beattie of Manchester University says that television is such an effective medium because it provides form of communication firmly imbedded in our evolutionary past; a brain has after all clearly evolved to deal with speech in the context of the spontaneous images created by human hand.
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