how may goods be customised?
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Users can adapt a product or service to their own preferences, exercising control over their own experience. It can increase their happiness and their engagement.
This concept can be elevated by a company through mass customization. Whenever a business is able to efficiently mass produce products that meet individual consumers' desires, they're offering their customers an opportunity to be unique.
For example, a basic model of a car can be customized through different features (e.g., GPS, paint color, wheel style, etc.) at the buyer's discretion
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