Question

How might modern technology such as the internet be used to understand the voice of the customer?

Answer 1

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Answer 2

The Internet is a very powerful tool to make one's voice be heard.

With the concept of social media anyone can post about the issues they are having trouble with and almost 80% of the people reading it will somehow react to it.

As for a customer giving feedback via the internet is very easy and can be very useful for any company.