How research use in marketing management?
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The purpose of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and up to date market information. ... These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution.
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Market research is,,, the process of evaluating the feasibility of a new product or service; through research conducted directly with the consumers. Method allows organisations or businesses to discover their target market,, collect and document opinions and make informed decisions.
The goal of marketing research is to ensure the facts and direction that managers need to make their more essential marketing decisions...
To increase the benefit of marketing research, those who use it need to understand the research process and its limitations.
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