Question

How social media used in marketing to their advantage?

Answer 1

Social media is a platform for communication over the internet, such as; Facebook, Twitter, Instagram, Tumblr, Pinterest, Snapchat, Youtube etc. 

Social media has become an important platform for people to advertise their goods and services. Social media marketing is a form of e-commerce in which content is shared and created in order to gain traffic on website and increase sale. 

Social media can be used in various ways to help businesses gain profit. They use the following tricks to maximize marketing on social media:

(i) Setting Goals: They set goals to achieve in a certain period of time. Social media marketing is quick and inexpensive and is maximized under set goals. 

(ii) Create a Target Audience: An audience that can be of interest in targeted by the marketing team. They are sent emails, and are contacting by advertisements continuously. This eventually adds interest of the audience. 

(iii) Social Media Tools: Social media tools are used that send automated advertisement itself. 

Answer 2

Answer:

Social media has been increasingly been used to market products by several marketers.

It comes with number of advantages for one to market a product via social media.

Explanation:

The following are some of the advantages of social media marketing.

• Gaining of marketplace insight

As one of the most valuable advantages, social media helps in gaining of market insight.

• Cost effective

It is the most cost effective form of advertising since it costs little.

•Improves brand loyalty

The most important thing is to create a good loyalty based on customers.

• Improved customers satisfaction

Since social media is platform where communication takes place, the products are well described to the satisfaction of the customers.