how social networking can be used to overcome gender inequality
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Researchers from the Higher School of Economics analyzed 62 million public posts on the most popular Russian social networking site VK and found that both men and women mention sons more often than daughters. They also found that posts featuring sons receive 1.5 times more likes. The results have been published in the Proceedings of the National Academy of Sciences.
In recent years, social media has become an important source of data for researchers. In particular, it allows them to observe everyday social interactions and to get insights into the reproduction of gender inequality. Researchers Elizaveta Sivak and Ivan Smirnov used public posts about children made by 635,665 users from St. Petersburg on VK, the most popular Russian social networking site. Common topics for such posts included celebrations of achievements and important events (19 percent); expressions of love, affection and pride (26 percent), and reports on spending time with children (27 percent).
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