how stategic alliance is better then a merger? with examples
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Alliance is an approach in which two or more companies agree to pool their resources together to form a combined force in the marketplace. Unlike a merger, an alliance does not involve the emergence of a new combined entity. ... Therefore joint ventures are indeed a very common entry strategy for companies.
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- Alliance is an approach in which two or more companies agree to pool their resources together to form a combined force in the marketplace. Unlike a merger, an alliance does not involve the emergence of a new combined entity. ... Therefore joint ventures are indeed a very common entry strategy for companies.
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