how testing prevaling will bring about changing in them
Answers
Answer:
Content Marketing specialists face more than their fair share of challenges; strategic analysis, ideation, content creation, optimization, distribution, and measuring performance — all of this takes time and demands extra resources.
I would recommend trying out the SEMrush Content Marketing Platform. It allows you to:
Find Topics
First, go to the Topic Research tool and enter a rough topic you have in mind. Select your location up to a city level and click on the ‘Get content ideas’ button.
Go to the ‘Cards’ section and prioritize topics by topic efficiency. The topics will be sorted by high volume and low KD - this way you’ll find the most popular and less competitive topics.
Click on each card to check top-shared headlines and questions on a topic and collect ideas for your future articles. Send headlines and questions that you consider to be attractive for your audience to your ‘Favorites’ (subtopics will be added automatically). Export an XLS file with a list of your ideas.
Create an Editorial Plan
Now when you have a list of topics and headlines for your future articles, add them to your Marketing Calendar indicating the exact publishing dates according to your editorial planning.
Create a campaign or several campaigns in case you develop content for different projects/channels. Mark campaigns with different colours for better differentiation.
Add campaign activities (content that should be created and published). You can tag activities, e.g. “Guest Posting” to find and group them quicker or turn into recurring ones.
Set tasks within each activity. For example, the activity “Publish a new blog post” can contain tasks “Find a topic”, “Create a brief”, “Send it to the copywriter”, “Edit the article”, etc. By decomposing larger elements (activity) into smaller ones (tasks), you will make your work easier to manage and have more control when executing the project.
Create SEO-Friendly Briefs
Go to SEO Content Template, type a topic or headline (=keyword) you researched in the Topic Research tool and you want to create a copy for, select your location up to a city level and device type (for example, if you know that the majority of users read your blog from mobile, create a template to create an article optimized for mobile search).
Click on the ‘Export to Doc’ button, download the template and send it to your writer or create content by yourself using the actionable recommendations of SEO Content Template.