How the advertisment in smartphones increased the profit?
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Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices.
While some may regard mobile advertising as a close relative to online advertising, its reach and penetration is far greater. According to a report by Forrester Research, the world had over a billion active PCs by the end of 2008. This number is expected to rise to two billion in 2015 on the back of strong growth in the emerging markets.
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