Question

how the functions of mass communication help to the society?​

Answer 1

The focus on understanding the effects of mass communications, especially its social consequences and its impact on maintenance of social order gave rise to a theoretical framework called functionalism. Functionalism focusses on explaining slow, evolutionary change and not sudden changes. The limited capacity of functionalism to be used only in policy research, evaluation and planning has been criticized by many theorists. The focus of functionalism is on how mass communication serves society and fails to account for how humans interact with mass communication and construct meanings from messages. The focus on maintaining the existing social order and not allowing for any meaningful change has also being criticized.