How to adress your audience?
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Answer: “Welcome everyone. I am glad to be in this room, talking to all you people. My topic today is how to connect to your audience.”
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How to Address Your Audience
Sometimes you will address your audience directly: “As a citizen of Spanish Fork, you should be concerned with the quantity of wind that blows down the canyon and what can be done to stop shingles from being swept from your rooftop.” Such an approach (saying “you” is called “second person”) gives the writing a more personalized feeling and often proves more effective with persuasive papers.
Sometimes you will specify an audience indirectly, in third person: “Citizens of Spanish Fork often feel concerned with the effects of the canyon wind and wonder what can be done about it.” Such an approach (third person) creates a sense of objectivity, fairness, and factuality.
Other times, you may opt to not specify an audience at all: “Shingles can be held in place longer, despite strong winds, by lots of really long nails and by pouring epoxy all over the roof.” Such extreme objectivity is often preferred in very formal situations or very simple writing, like do-it-yourself instructions.
Even if you choose not to directly specify an audience in your paper, you should know who they are in your own mind. Develop the feeling that you’re writing to someone, someone with feelings, interests, attention spans, ideas and opinions of their own. If you fail to anticipate your audience’s needs, thoughts, and reactions, your paper’s chances for success dramatically diminish.
In school writing situations, your true primary audience is your instructor who will grade your work, but your instructor will usually grade the paper based on how well she judges that you have written for your secondary audience. In other words, forget about the instructor and write to your alleged audience, but double check whether or not your teacher expects all assignments to be written formally and academically.
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