how to avoid questionable use of company technology ?
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Be completely transparent about how you use data. Be transparent with employees too. Plenty of employees worry that tech will take their jobs; if you're introducing new technology, make it clear to your employees how it affects them. Be aware of different cultural norms.
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These days, as Deloitte says, almost every business is a tech company. Whether you track customers online with cookies, monitor your employees' social feeds, or struggle to keep customer data safe from hackers, technology is part of your business model. There are lots of ethical challenges involving technology, and you need to be ready to meet them.
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