How to create a marketing profile?
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A target market profile identifies the characteristics of the prospects most likely to purchase from you. Use characteristics such as age, gender, location, income level or education to build the profile. Age or gender are important characteristics if you sell products such as clothing or children's games.
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To build a target audience profile, simply follow these four steps:
Create broad descriptions of your ideal customers.
Research your potential customers' demographics.
Identify the needs and problems of your target audience.
Determine where customers will find you.
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