How to create Consumer awareness in urban and rural areas
Answers
Consumer Rights Awareness (CRA)
Consumer rights awareness (CRA) is most vital to society and a way to eliminate malpractices
by the manufacturers, producers, and marketers. The heartening part of present day consumer
courts to uphold the grievances, agony and strive for a transparent method of essential
commodities, services reaches the consumers & to keep the service providers as well as
manufacturers, marketers at bay. Corruptions at all stages let those traders to go scot free and
unpunished. Hence the need of the consumer rights awareness and legal remedies through
consumer courts to help the society’s welfare. The awareness is much needed today as we pay
for the products from their hard earned money and they should get its worth. Consumers have
been all along mute spectators to those malpractices and fraudulent trade practices so for and it is
time to tame this evil which spoils the society. The present day techniques by many firms to
mislead the customers by reduction of weight, quality, price differences, worthless services, lack
of after sales service by ignoring customer’s complaints, requests, and lethargic high handedness
of monopoly practices. It is consumer fundamental right to know about the safety, durability,
worthiness of any product they buying. There are many instances that consumer insists for bills,
records, warrantee cards and many times they ignore and it leads to black money transactions,
malpractices and what not. Every product has to be displayed with date of manufacturing, weight
measurements, maximum retail price (M.R.P.) and warnings of its misuse. Although there are
number of laws introduced and still the traders find it easy to dodge and ultimately consumers
are the sufferers. Right from the start consumers have been cheated by wrong information’s,
higher pricing, after sales service. With regard to service providers, they take advantage of
consumer urgency and exploit them. Take for example, Recent methods to reduce the weight and
maintaining its price by biscuit manufactures, cases of cement bags sold with lesser contents, the
medical services by those corporate & private hospitals, exorbitant tuition fees, capitations fees
by educational institutions and do consumers have any say on their terms? Parking lot woes are
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another area of disturbing for every motorist; do they charge a uniform rate? Every day
consumers are deprived of their mental peace and forced to tensions due to unfair practices by
the trade & services as well as losing their valuable funds in turn. Purchase of Consumer goods
and essential commodities always bring us bitter experiences and regre
Understand which category of customers would be interested in the product or service you’re planning to sell.
Prepare an effective marketing and advertising plan to reach the target consumer segment.
Help customers find out your products and services.
Convey a clear message explaining the strengths and benefits of your products.
Gain consumer’s trust by helping them understand how the product will solve their respective problems