Question

How to identify brand positioning in absence of category analysis?

Answer 1

Answer:

⚫Determine how your brand is currently positioning itself.

⚫Identify your direct competitors.

⚫Understand how each competitor is positioning their brand.

⚫Compare your positioning to your competitors to identify your uniqueness.

⚫Develop a distinct and value-based positioning idea.

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Answer 2

Answer:

Brand positioning is defined as the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value.

Explanation:

The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.

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