How to Influence Business To Generate Sale
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Make them feel uniquely special. Smile and truly welcome your customer. Exchange pleasantries without going to a hard sell first. Your attitude must be one of friendly service and interest in them.
Offer lots of information. Consumers look for trustworthy, knowledgeable individuals to educate them on a purchase. Trust is the most important factor leading to long-term relationships and repeat sales.
Customers need to be involved in the decision. Help them by using sensory techniques. If possible, place the object being considered in their hand. This not only offers touch, but a sense of ownership, which you should encourage. Say, “Your new earrings will look wonderful with that outfit.” Encourage shoppers to touch a fabric, handle and listen to your handmade instruments, taste or smell the products if appropriate.
Tell the story. How did you invent this new process of working? Did a trip to a foreign country inspire you? Where did you come across a wonderful antique fabric used in your creation? Stories are a powerful connector which will become “part of your product,” and the buyer will retell those stories when showing their purchase to others.
Make realistic promises. Taking a special order for a customer? Be honest about the time frame and make sure you follow up. Contact them after the order to thank them again, and reassure them about their order, but don’t over-promise. Be realistic, and then exceed their expectations!
Offer lots of information. Consumers look for trustworthy, knowledgeable individuals to educate them on a purchase. Trust is the most important factor leading to long-term relationships and repeat sales.
Customers need to be involved in the decision. Help them by using sensory techniques. If possible, place the object being considered in their hand. This not only offers touch, but a sense of ownership, which you should encourage. Say, “Your new earrings will look wonderful with that outfit.” Encourage shoppers to touch a fabric, handle and listen to your handmade instruments, taste or smell the products if appropriate.
Tell the story. How did you invent this new process of working? Did a trip to a foreign country inspire you? Where did you come across a wonderful antique fabric used in your creation? Stories are a powerful connector which will become “part of your product,” and the buyer will retell those stories when showing their purchase to others.
Make realistic promises. Taking a special order for a customer? Be honest about the time frame and make sure you follow up. Contact them after the order to thank them again, and reassure them about their order, but don’t over-promise. Be realistic, and then exceed their expectations!
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