how to make a project of the earth we live in
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Project managers tend to be middle managers whose job is to turn their upper management's visions and expectations into actuality through the management of a project's resources and the coordination of the efforts of those below them. The scope of a project manager tends to rather, shall we say focused on the project at hand and/or only the small part of the project that is assigned to them. In my heart of hearts, I'm not convinced that the stereotypical top one, five, or ten percent of the population with their ever increasing amount of income and decision making power are as concerned about hugging a tree as they are their bonus. Nor am I convinced that they watch as much TV or experience as many catchy slogans as the remaining 90 to 99% of us through mainstream media venues. To change the stereotypical corporate culture, the corporate decision makers need to be reached through their media outlets. Of course tieing performance review and assessment criteria of executive, upper, and middle management to "green", "environmental", or forest retention is the key.
Meanwhile, back in the world of reality - In general projects are managed for the purposes of saving money and increasing profits. The good news is that there is a changing tide among many of us 90 to 99 percenters for whom there is a value in "green", environmental", and forest retention adequate enough that we will and do pay for it; cyclically, this affects profits, bonuses, and corporate sustainability. At the local level, many communities have assorted legislation in place to encourage or mandate assorted "green", "environmental", and forest retention concerns; of course, this affects operation, profits, bonuses, and corporate sustainability on a local level. - As you consider whether to register to vote, work on a camnpaign, vote, or voice your concerns: Remember that both local and national decision makers are selected through the voting process. Each citizen has a role to play in this too. - But speaking of "citizens", an increasing number of us are reviewing our purchasing and consumption habits whether we want to or not. This is taking us through some cultural changes in the consumer world; I see that we are still in flux although folks do appear to be valuing their dollars more which seems to be leading them towards wanting more durability for less cost. And, there appears to be a generally better understanding of how dollars circulate within an economy which of course conjours up the concepts enveloped by the terms sustainability. Assuming that nothing disasterous occurs for the current manufacturing and transportation systems, I suspect that the deficit reduction discussions that are sure to occur in the next couple of years will bring different clarity to the concept of sustainability that is sure to transcend most aspects of our lives. I suspect that if/as government agencies are reduced in size, scope, and services we will continue to learn more first hand lessons about sustainability, conspicious consumption, and making value based purchasing decisions. All of these factors have the potential to affect profits, bonuses, corporate sustainability, corporate culture, and how corporate resources are used.
I'm not as convinced that the decision makers nor the citizen voters are as concerned about saving forests, the earth, or global warming as they are about the things they can touch, feel, see, hear, smell, or make a living from. As we reduce government, saving forests, the earth, the globe from warming, or even the environment in our own back yard, will be much more of an individual participation activity.
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