Question

how to make project on marketing management on lipstick..??

Answer 1

1. PROJECT OF MARKETING MANAGEMENT MY TOPIC FOR PROJECT IS “LIPSTICK”2. REASON FOR SELECTION OF PRODUCT  I HAVE SELECTED MY PRODUCT AS “ LIPSTICK “ BECAUSE I LOVE TO USE LIPSTICK AND IT IS ONE OF THE MOST IMPORTANT PRODUCT IN COSMETICS .  TODAYS MODERN WORLD INDIAN GIRLS HAVE A GREAT DEMAND OF LIPSTICKS.  Lipstick is one of my favourite product . So, I have choosen my product “LIPSTICK”3. MARKETING MANAGEMENT  Marketing management refers to planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services.4. INTRODUCTION  THEVIVA INTERNATIONAL LTD. IS A FRENCH COMPANY HAS 2YEARS HISTORY INTHE INDUSTRY OF COSMETICS.VIVA INTERNATIONAL LTD. PARIS WAS INCORPORATED ON 15 JULY 2013.  IT HASVERY WIDE PRODUCT LINR WHICH INCLUDES LIPSTICKS. PERFUMES AND FACE WASH.NOW IT HAS STARTED ITS OPERATIONS IN INDIA.VIVA INTERNATIONAL LTD. INDIA IS UNDER LICENCE FROMVIVA INTERNATIONAL PARIS.THE COMAPNNY IS PLANNINGTO LAUNCH “GLORIA” LIPSTICKS......5. PRODUCT  In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with ability to satisfy customer needs.  My product will come in different shades so that every female get the colour of her choice in lipstick....6. PRICING PENETRATION PRICING: • “LOW PRICE”TO SECURE “HIGHVOLUMES” • PRICE SETTO PENETRATETHE MARKET ANDTO CAPTURETHE MARKET SHARE. • USEFULLWHERE LAUNCHING INTO A NEW MARKETWITH A NEW PRODUCT.7. CHANNEL OF DISTRIBUTION  There are two important decisions relating to this aspect one regarding physical movement of goods and two, regarding the channels.  Channels of Distribution are set of firms and individuals that take title, or assist in transferring title, to particular goods or services as it moves from the producers to the consumers8. LOGO  ELITE9. PROMOTION  Promotion refers to the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it. There are four major tools, or elements of promotion mix, which are  (i) Advertising,  (ii) Personal Selling,  (iii) Sales Promotion,  (iv) Publicity10. FEATURES OF LIPSTICK  IT IS NON IRRITATING AND NONTOXIC.  IT SHOULD BE STABLE BOTH PHYSICALLY AND CHEMICALLY.  IT SHOULD NOT DRY ON STORAGE.  IT SHOULD BE MAINTAIN LIP COLOR FOR LONGER PERIOD AFTER ITS APPLICATION.  IT SHOULD GIVE SHINY AND SMOOTH APPEARANCE FREE FROM SWEATING11. TOP COMPETITENT 5 LIPSTICK BRANDS IN INDIA  1. COLORBAR  2. REVLON  3. LAKME  4.LOREAL  5. MAYBELLINE12. MARKETING MIX  PRODUCT: UNIQUE COMBINATION OF FLOWERS AND HERBS  PRICE: ECONOMICAL PRICING STRATEGY  PROMOTION: PUSH STRATEGY  PLACE: SUPER MARKET, MALLS, STORES, BEAUTY PARLOURSAND HYPERMARKET.

Answer 2

Answer:

Hey there,

Following are the steps that are used for the marketing management of lipstick;

1- Define market

2-perform a market analysis of that market

3-Identify demand and need

4- create need if required

5- come up with marketing strategy that hits the desired market and highlights the product's benefits.

I hope the answer was helpful.

Thanks for asking.