How to manage distribution of products in rural areas developing countries
Answers
EDUCBA
Menu
10 Best Steps To Unlock The Potential of Rural Market Products
Home » Business » Blog » Sales and Marketing Basics » 10 Best Steps To Unlock The Potential of Rural Market Products
rural market products
Rural market Products
Rural market products are growing at a quick pace in the developing countries. With the increase in wages and income, there is an increase in the middle class. The consumption rate in rural areas is increasing day by day. It has been estimated that 12% of the world’s population resides in the rural areas of India. Therefore the rural market has become powerful economic boosters. Seeing this change many corporate are trying to utilize this opportunity to gain a strong footing in India’s rural market. But entering into a rural market and making a mark is not easy to process, one has to face a lot of challenging situations, like:
Undeveloped transport systems
Inadequate electricity services
Unreliable telecommunication services
Unavailability of appropriate rural market infrastructure
Low level of literacy