How to prresent a case study for international market expansion?
Answers
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✒A Case study on international expansion:Dicussion.Partner with (not acquire) A Chinese company as A method of entry. Brand name and reputation play A big part in any consumer market, and the Chinese are no different.Adapt A Chinese name is independent of english Brand.....
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Explanation:
Taking a look back at the five practices that U.S. technology firms need to adapt to succeed in China, we see that eBay, Amazon and Groupon all neglected implementing these steps. We now explore each step in greater detail to analyze the strength and benefits of each practice.
1. Partnering with a local Chinese brand with a strong name as method of entry.
2. Adapting a meaningful, easily recognizable Chinese name.
3. Hiring local leadership.
4. Launching a separate service based locally in China.
5. Giving local Chinese operations autonomy to build their own business model and operate independent of US based headquarters.