Question

How to social and behavioral influence rural consumer?

Answer 1

While studying the cultural and social factors affecting an individual it is important to understand group influences on behaviour and buying pattern of an individual. A group refers to a collection of two or more individuals who share common norms, values, beliefs or interests.

Answer 2

While studying the cultural and social factors affecting an individual it is important to understand group influences on behaviour and buying pattern of an individual. A group refers to a collection of two or more individuals who share common norms, values, beliefs or interests.