how to upgrade the sale of khadi products (essay writing)
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Khadi is a hand spun and woven natural fibre cloth coined in 1918 by Mahatma Gandhi during freedom struggle of the Indian subcontinent, 'Khadi' term is used throughout India, Pakistan and Bangladesh. The first piece of the hand-woven cloth was manufactured in the Sabarmati Ashram during 1917-18. The coarseness of the cloth led Gandhi to call it khadi. The cloth is usually hand spun and woven from cotton. However, it may also include silk or wool, which are all spun into yarn on a spinning wheel called a charkha. It is a versatile fabric, cool in summer and warm in winter. In order to improve its looks, khaddar is sometimes starched to give it a stiffer feel. It is widely accepted in various fashion circles. Popular dresses are made using khadi cloth such as dhoti, kurta, and handloom sarees such as Puttapaka Saree, Kotpad Handloom fabrics, Chamba Rumal, Tussar silk etc. Gajam Anjaiah, an Indian master handloom designer and a recipient of the Padma Shri, is known for his innovation and development of tie-dye handloom products along with the Telia Rumal technique of weaving products based on the Ikat process. we can upgrade them by Conducting exhibitions, signing MoUs with corporates, introducing 'Khadi Mark' on products, supplying Khadi to government departments and PSUs, capturing international market and opening new outlets are some other initiatives taken by KVIC to promote the use of Khadi and boost its market. India has been providing loans to unemployed youth for promoting Khadi and Village Industries, by implementing a credit linked subsidy scheme viz., Prime Minister's Employment Generation Program (PMEGP) since 2008-09, for setting up of new micro-enterprises and to generate employment opportunities.
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