How to write a report on community
Answers
Answer:
Tell stories. ...
Focus on donors and give them credit for your accomplishments. ...
Think about your report as a fancy thank you letter that expresses your nonprofit's deep gratitude. ...
Make it friendly. ...
Toss the template.
Explanation:
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Answer:
Nonprofit annual reports, or Reports to the Community, should come with a warning to anyone faced with the challenge of creating a great one for their nonprofit organization.
Warning: They’re actually not about you. (Or at least, they shouldn’t be. Not really).
They should be about your donors and other supporters – the generous and amazing people who fuel your mission. They should be about your clients – the people whose lives your donors touch and often change in profound ways. And they should be about outcomes – the change in the world made possible with support from your community.
They should also be interesting, inspiring and engaging to those who read (or view or listen to) them.
And, yes, they should be about you. Ideally they convey, through the eyes of others – your nonprofit’s values, brand character and impact on an emotional level.
It’s tempting, especially in an annual report, to slip into institutional speak and talk about ourselves, what "we accomplished” and “our success” stories; to fill pages with executive letters, program descriptions, statistics, lists and charts. Resist this urge.
Instead, consider the overall impact you wish to have with your Report to the Community – the top message and impression you want to convey – and think creatively about how to achieve it.
Here are some ideas to help you create a report that is more 'about' than 'to' your community:
1. Tell stories. They are the single most powerful tool you have to create connection and convey impact. Don't tell me about a program. Tell me a story about a person whose life was changed because of it.
2. Focus on donors and give them credit for your accomplishments. “Because of your gifts, we rescued these families.” “Your support enabled us to improve air quality in our community." Use the word "you" generously in your copy.
3. Think about your report as a fancy thank you letter that expresses your nonprofit's deep gratitude. You would certainly write this differently.
4. Make it friendly. Use less formal language. Edit out the jargon and replace it with personality. Show your leaders and staff as approachable, smiling people you'd like to meet for coffee.
5. Toss the template. Community reports don't have to be printed 8.5x11" publications. Be creative. Choose a format that grabs people's attention and works for your unique nonprofit.
The Report to the Community remains a powerful, 'go to' communications piece – an opportunity for your nonprofit to celebrate what your community helps make possible.