How to write a testimonial letter
Answers
1
Introduce yourself. Start your testimonial with a little bit of information about who you are. Include details that would give your testimonial more weight or make your opinion more valuable.[2]
How much, and what type, of detail about yourself you include will depend on the product or service for which you're writing your testimonial. Your testimonial should be relatively short, so don't include anything that wouldn't add weight or value to your testimony.
For example, if you're writing a testimonial about a new herbal dog shampoo, the fact that you're a licensed dog groomer would be important. However, if you were writing a testimonial for a personal trainer, the fact that you are a dog groomer would probably be irrelevant.

2
Discuss your situation. Open your testimonial by describing the problem that you were facing before you tried the product or service that is the subject of the testimonial. Be brief, but include as many specific facts as possible.[3]
Facts allow people reading your testimonial to compare your situation before and after you used the product or service. Showing this evidence yourself makes the testimonial more helpful to people.
Since you still want your testimonial to be brief, only include facts that were directly affected by the product or service. For example, if your business had a problem managing its social media accounts, you might say "My business's Facebook page only had 10 followers and averaged less than one view a day."

3
List alternatives you tried. If relevant, you might also include a line or two about other products or services you used in an attempt to solve your problem. Describe specific ways those products or services failed to help you.[4]
Listing alternatives can be especially beneficial if you tried a direct competitor and they were unable to solve your problem. To continue with the social media example, you might say "We hired Social Media X to manage our accounts, but after 30 days they failed to bring in any additional page views or followers."
Include a personal note regarding how it made you feel to try different alternatives and have them all fail. Readers will empathize with you and be drawn into your story.

4
Note any obstacles. Every product or service has its drawbacks. If there was some reason you initially rejected the product or service you writing about, talk about how you got past that issue. Then you can transition smoothly into the solution of your problem.[5]
Cost typically is one potential obstacle. For example, you might say, "We were reluctant to use Social Media Z because they charged twice as much as Social Media X. But after X failed to deliver, we decided to give Z a shot – and that was the best decision we could have made."