how to write our own articles from the newspaper and create advertisements.
Answers
Answer:
A Few Basic Pointers on Writing Your Own Newspaper Ad
Headline
Get readers’ attention with a headline or an eye-catching phrase. Keep it short and simple, and avoid the use of controversial phrases or slang.
Copy Length
Use a copy length that supports your message. Long copy looks informative and is good for technical or business products. Short copy leaves room for graphics. This combination is appropriate for an image ad selling fashion, home decor, and other lifestyle products.
Comparison
Use comparative advertising phrases such as “You’ve tried the others. Now try us!” only if your product or service has an obvious advantage over the offerings of your competitors.
Benefits
The body of the ad should list benefits or reasons why the customers should buy your product or service now. Emphasize the customer by using the word “you” instead of the word “we.” Use bulleted text to highlight key points.
Closing
The closing copy should make the sale possible by including any contact, telephone, website, address, or other ordering information necessary for the consumer to act on his or her purchasing decision.
Q&A
Q: Should I take the newspaper up on its offer to design an ad for me for free?
A: Never! While the newspaper’s ad rep may tell you that its art department can produce a great ad for free, don’t believe it! The ads that staff newspaper production departments produce are typically terrible. You would be better off hiring a freelancer, even a graphic arts student, and working closely with that person to put together an ad you are really pleased with.
Explanation:
Explanation:
is often a double-edged sword. It can provide you with exposure and leads, but your response rate will probably be less than overwhelming in comparison to other advertising mediums, such a Internet or broadcast advertising.