How will you segment the marketing of primary education service?
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Types of Market Segmentation.
1) Demographic segmentation.
2) Behavioral segmentation.
3) Psychographic segmentation.
4) Geographic segmentation.
This traditional process of ‘segmenting’ the student market by demographics—traditional vs. non-traditional students—is no longer sufficient in providing college leaders with the strategic understanding they need. [School] leaders need a more nuanced understanding of what drives the enrollment decisions of prospective students, and of what products and offerings meet these students’ needs.
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