How would a successful advertising campaign affect the elasticity of demand for that advertised product?
Answers
Answered by
1
A successful advertising campaign can create demand for a product inspite of increase in price of the product. This is known as advertising elasticity of demand. If the advertising campaign is successful, then increase in advertising expenses will lead to increase in demand for the product. If the advertising campaign is unsuccessful, then there will be no increase in product demand after advertising.
Similar questions