How would an organization's style guide be used?
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ɪɴ ᴀ ɴᴜᴛsʜᴇʟʟ, ᴀ sᴛʏʟᴇ ɢᴜɪᴅᴇ ʜᴇʟᴘs ᴛᴏ ᴇɴsᴜʀᴇ ᴀ ᴄᴏɴᴛɪɴᴜᴏᴜs ʙʀᴀɴᴅ ᴇxᴘᴇʀɪᴇɴᴄᴇ. ɪᴛ ᴍᴇᴀɴs ᴛʜᴀᴛ ɴᴏ ᴍᴀᴛᴛᴇʀ ʜᴏᴡ, ᴡʜᴇɴ ᴏʀ ᴡʜᴇʀᴇ ᴀ ᴄᴜsᴛᴏᴍᴇʀ ᴇxᴘᴇʀɪᴇɴᴄᴇs ᴀ ʙʀᴀɴᴅ, ᴛʜᴇʏ ᴀʀᴇ ᴇxᴘᴇʀɪᴇɴᴄɪɴɢ ᴛʜᴇ sᴀᴍᴇ ᴜɴᴅᴇʀʟʏɪɴɢ ᴛʀᴀɪᴛs. ɪᴛ's ᴛʜɪs ᴄᴏɴsɪsᴛᴇɴᴄʏ ᴀᴄʀᴏss ᴇᴠᴇʀʏ ᴛᴏᴜᴄʜ-ᴘᴏɪɴᴛ ᴛʜᴀᴛ ʜᴇʟᴘs ʙᴜɪʟᴅ ᴀ ʙʀᴀɴᴅ ᴀɴᴅ ʙʀᴀɴᴅ ʟᴏʏᴀʟᴛʏ.
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In a nutshell, a style guide helps to ensure a continuous brand experience. It means that no matter how, when or where a customer experiences a brand, they are experiencing the same underlying traits. It's this consistency across every touch - point that helps build a brand and brand loyalty.
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