How would you best describe your role in the company's decision-making process for the purchase of the following products or services?
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5 steps of the consumer decision making process
Problem recognition: Recognizes the need for a service or product
Information search: Gathers information
Alternatives evaluation: Weighs choices against comparable alternatives
Purchase decision: Makes actual purchase
Post-purchase evaluation: Reflects on the purchase they made
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How would you best describe your role in the company's decision-making process for the purchase of the following products or services?
e-Commerce / e-Business
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