How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?
Answers
Content distribution channels belong to the published category.
Several advertisement agencies use content distribution channels and marketing as a strategy for maximum customer outreach. They also use them as an influencer by altering the ideas of a prospective customer.
These channels do not come under the paid category since it is not necessarily paid for by the users. In fact, paid channels garnered lesser attention than other channels.
They are also not owned since ownership defeats the very need for advertisement.
Earning these channels does not result in high customer turnovers since it involves a large investment of the customer’s time and money.
However, these channels belong to the published category, since these advertisements are generally found in the form of published media such as books, magazines and even movies.