Question

how would you promote or endorse the roasted chicken product below.
Learning Task 1: Pretend to be an endorser. In three to five sentences,
Highlight the key words that you will use to persuade your target audience.
D
Write your answers in your notebook.​

Answer 1

The main things to focus on would be:

1. Taste

2. Freshness

3. Health quotient

4. Presentation

5. Cost

6. Hygiene

So, the endorsement should touch upon all these factors, to work well. Also, keywords that are specific to the food industry play an important role in influencing the target audience. Some such keywords are taste buds, wholesome, hygienically, freshness, guarantee, quality and affordable.

A sample endorsement:

Here is the most amazing roasted chicken that will send your taste buds into a tizzy! This classic preparation uses wholesome herbs in an exquisitely balanced way. Available in hygienically packed small packs and party platters, the chicken comes with a freshness guarantee. Unbelievable quality at affordable prices. Try it to find out for yourself!