Question

HUL, a leading manufacturer of soaps, toothpaste and hair oil decided to provide small packages of toiletries in a basket to the under-privileged and orphans who are studying in rural schools monthly to teach them the importance of personal hygiene. Identify the channel of distribution for the same. (a) three level (b) Two-level channel (d) Zero level channel (c) One-level channel​

Answer 1

The rural market has changed drastically in the past one decade. Rural marketing today is much easier than it was for the pioneers because there has been considerable improvement in the means of transport and communication during the last decade. Markets are better connected by road and rail, and the number of trucks and buses (public and private) has increased considerably. Banks in the villages or nearby help rural dealers in cleaning their documents without much delay. Cinema, Television and Radio now make it easier to communicate with the rural consumers.