HURRICANE FRANCES was on its way, barreling across the Caribbean, threatening a direct hit on Florida’s Atlantic coast. Residents made for higher ground, but far away, in Bentonville, Ark., executives at Wal-Mart Stores decided that the situation offered a great opportunity for one of their newest data-driven weapons, something that the company calls predictive technology. A week ahead of the storm’s landfall, Linda M. Dillman, Wal-Mart’schief information officer, pressed her staff to come up with forecasts based on what had happened when Hurricane Charley struck several weeks earlier."
a. Which type of analytics will be best suited to solve this problem and which technique will you apply in this case? Explain the data needed to solve this problem. (5 Marks)
b. Explain the difference between BI and BA as to how can they help optimize supply chain in this case? Illustrate the possible outcome achieved in each case (BI vs. BA) and how they enable business
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TYPE GREAT
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