Question

hypotheses of consumer perception towards ayurvedic toothpaste​

Answer 1

Perception is a mental process, whereby an individual selects data or information from the environment, organizes it and then draws significance or meaning from it. Perceived fit is an attitudinal measure of how appropriate a certain channel of distribution is for a specific product .Morrison and Roberts (1998) found that consumer's perception of the fit between a service/product and a channel is very influential in determining whether they will consider using that channel for a specific service. In fact, perceived fit was found to be more important than consumer's preferences for the distribution method or service.

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