i. According to the passage it is hard for anyone to enter a mall and come out without buying anything because a. he/she is weak willed. b. clever marketing strategies affect you subtly c. he/she is powerless d. they offer you attractive bargains ii. According to the first paragraph which of the following is not true of marketing strategies?a. they are attractive and catch your attention. b. The bold and colourful advertisements affect you with their subtle messages. c. The advertisers use bold and colourful advertisements. d. These strategies affect you only after you enter the hall iii. What can be inferred from the statement ‘Once you enter the mall, the playing fieldfor your money begins in earnest?’ a. The aromas in the mall will make you relax and keep you from buying anything.b. Each clothing item is lovelier than the next, making it impossible for you to choosec. Their powerful marketing strategies will tempt you into buying a lot of things you didn’t intend to buy. d. You will browse around but will leave without purchasing anything iv. The layout of each store is a. cleverly plannedb. never plannedc. just a random arrangement d. never given any importance.
Answers
Answer:
1. c. he/she is powerless
2. d. These strategies affect you only after you enter the hall
3. a. The aromas in the mall will make you relax and keep you from buying anything
4. a. cleverly planned
Explanation:
1. Have you ever gone to a mall not intending to buy anything, only to return with an armful of shopping that you were powerless to resist? The fault lies not with you. Clever marketing strategies were at work to catch your eye, hold your attention and make you give in. The trap is set long before you set out to the mall. Advertisers use everything, from product placement in films and TV shows, to bold and colorful advertisements that ‘soften’ you up with their subtle messages.
2. Once you arrive at the mall the pitch for your money begins in earnest. Products are placed in prominent corners or set in confused layouts that force you to browse a little longer. Aromas that make you relax and clothes that simply beg to be touched or tried on, are other games that play on your senses. Thus, the odds of you leaving the mall without buying anything are slim.
3. In case of clothing stores as well, items are places strategically. You could have entered the store with the intent of buying a shirt for an occasion and once you have decided on it, on the way to the billing station you pass a shoe display. You decide that one pair of shoes can’t hurt and continue on only to encounter the bag section. This is just an example of how cleverly the layout of each store is planned.
The questions are related to the above passage and answers were chosen from the passage for the following questions.
Question and Answers:
i. According to the passage it is hard for anyone to enter a mall and come out without buying anything because
c. he/she is powerless
ii. According to the first paragraph which of the following is not true of marketing strategies?
d. These strategies affect you only after you enter the hall
iii. What can be inferred from the statement ‘Once you enter the mall, the playing field for your money begins in earnest?
a. The aromas in the mall will make you relax and keep you from buying anything
iv. The layout of each store is
a. cleverly planned
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