Question

I. Discuss why university is treated as business buyers

Answer 1

Answer:

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Answer 2

Answer:

Here's why

Explanation:

In his independent review of higher education funding, Lord Browne made the student as consumer the centrepiece of his rationale for change.

Unfortunately things aren't quite as straightforward as they first appear. Higher education is not just like any other business and there are real issues with the information available to assist prospective students. However, student behaviour is changing and there is some evidence that they are becoming rather more demanding.

We are all consumers. We are all customers. In every aspect of our lives we are treated more than ever before like this. In choosing schools for our children, in hospital selection and which bus company to use we are expected to behave as consumers. And these are public services. Not to mention the bewildering choice we face when making a more straightforward product choice, for example for a vacuum cleaner or a tin of beans.

However, higher education is a slightly unusual kind of business and differs from other businesses in a number of ways.