I grew up in the era of unrestrained TV advertisement on junk food for me ,it was humour at that time since it prevented me from consuming it. today, the same advertisement with much more aggressive marketing team has hit the cord with children. today advertising is pushing children and adolescents towards unhealthy lifestyle .do you believe it or do you think that children are smart enough to decline such temptation? write an article in about 100_150 words, about the pros and construction of impact of advertising on children.
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Answer:
Advertisements and The Minds of Children
There can not be a single place in the cities, where one doesn't finds an array of posters arranged on each and every wall, boards and hoardings displaying colourful ads. We look at them so many times a day, travelling from one place to another, that most even seem to get embedded in our minds, and the soft minds of children, which are ever ready to accept impressions. These advertising agencies are smart enough to portray each and every element on their ads, that their targeted audience are attracted to. When it comes to children, often their favourite cartoon characters are incorporated in the ads, to attract their attention. Looking at such advertisements, children want to buy the products displayed and try all sorts of methods to persuade their parents, which mostly includes whimpering and throwing tantrums to get what they want. This impacts their overall behaviour and mindset. If this way of insisting proves to be successful for once, they start believing that it should be done every time they desire to have something, which results in their becoming stubborn for the worse. We often come across parents complaining about their children's behaviour, but only a few might realise what's making their kids like that.
Even if some children try to distinguish between what's right and what's not, try to hold themselves back from asking for a particular thing, they still succumb to the immense amount of peer pressure they go through at such a tender age. When a child coming from a relatively poor background, goes to school and meets all types of kids, like the rich and spoilt, or the other poor ones, he/she starts to compare their selves to others. This results in them developing inferiority complex, which in the long run, harms their personality in more ways than we can imagine. All of these reasons, should be enough for us to believe that such advertisements must be curbed as much as possible, and the soft minds of children should be allowed to flourish without falling victim to the colourful posters and hoardings they have to look at everyday.
-Ana Naqvi
Class XI